PREFACE. While not quite “War And Peace” this is a serious read for serious Sales Consultants who want to win more business more often.  We encourage you to relax and take five minutes to review the following content.

So much potential for so little investment.

Top selling professionals know that constant promotion to a dedicated farm area using geographic and demographic marketing produces powerful results.  Many in the real estate industry refer to this as Branding.However, dynamic branding is much more than simply promoting your name, agency and perhaps your face, it is about you being associated with positive results.  Telling people how great you are is a weak proposition until you are given the opportunity to prove it.

For example, it is a positive move to regularly and repeatedly distribute print and electronic media into your FARM or prime marketing area.  The scattering of seeds.  However, if the message and style of the media looks and sounds the same as every other agent doing the same thing the result is diluted in strength. 

A message that says 'Just Sold' or 'Just Listed' is OK, until every other agent sends the same message.  Top performing sales professionals constantly seek to gain advantage over the rest in their farm area by creating a competitive edge and point of difference. Following the herd is for sheep and goats not Kings and Queens of the patch.

Before going further into the subject of marketing it is important to understand what is meant by farm area, or as it should more accurately be termed, Prime Marketing Area.

You will well know your own Prime Marketing Area, the streets and suburbs involved.  In most instances a Prime Marketing Area comprises circa 4-5,000 residential homes or less.  Any more and it is likely the marketing agent will become over extended and unable to really service clients in the area properly. 

If a Prime Marketing Area has around 4-5,000 residential homes it is likely this in turn will have around 4-500 properties listed for sale in a given 12 month period.  Some more, some a little less.

Top sales professionals will target their market penetration to be a realistic percentage of the stock turn or number of listings for the area.   So, a 15% market penetration target will produce around 60-70 listings and sales per annum in simple terms.   Sadly, most sales people in real estate will average between 15 and 25 listings and sales per year.  Some will not even achieve 15. 

However, truly farming the prime marketing area is much more than targeting listings alone.  It is about buyers too.  In many suburbs around 80% of buyers already live or work in or around the prime marketing area.  Clearly it will pay to know about these people!

Similarly, there will be investors who either own, live or have properties managed in the area.  Either you or your agency will be very interested in finding who they are and the properties they own.

Lastly and by no means least, are all of the other people who would like to know what’s happening in the locally property market place. 

All of these market sectors have one thing in common, they are all people.  They are not properties, or listings, or sales they are people just like you.

As a person please stop and think for a few seconds.  Do you believe all of the advertising you read, watch and listen to?  Do you believe the words spoken by other people involved in sales?   Even the most positive of us have our moments where we doubt the selling message of others. 

However, you begin to believe a sales message when you can clearly see that the message is proven.  Within the selling process this is known as the conviction stage, the time when a skilled professional will change doubt to belief by clearly proving the validity of the sales presentation. 

You can see where we are going here.  Positive marketing reaction can only be produced by positive marketing action. It is the responsibility of every sales professional to dominate their Prime Marketing Area by effectively and professionally farming to the community with conviction.  To be seen to be believable. 

All of these reasons, concepts and actions are why we have produced a brand new lead generation system that will brand you in a very exciting way. 

You will be seen to be professional, you will be seen to be progressive, you will be seen to be dedicated to the community, you will be seen to be outstanding.  Most important of all,  you will be seen.

A system that combines the marketing power of stealth with the dynamics of real branding. And you can have this exceptional system creating leads and branding you for very little investment.  This is a system designed to help you increase your market penetration in your Prime Marketing Area and generate more leads, more listings, more sales and more contacts more often.

Please do not confuse the Branding Lead Generator with other systems that offer free property reports to the public.  What is involved here is a web marketing system dedicated to you and you alone.  You will have your own domain name and every property related response goes directly to you by email.

You will NOT be promoting a web site for someone else you will NOT be creating leads for other agents in other areas.  Your Branding Lead Generator is dedicated to you.

The only area involved in the system where leads and responses to not go to you are related to the home loan module.   This though is a matter of choice because you can select to have the home loan module included or not and also who received the home loan leads.  It gets pretty clever here!   More later about home loans, for now let’s concentrate on the property modules.

OK, now it’s time to lake a look at our DEMO web site and play a little, please click here DEMO WEB SITE ¡

Very quickly you will see that people in your Prime Marketing Area will see you and associate you with the marketing dynamics of the web site.  Your photo image, agency logo and contact details are seen and just a click or two away is a sponsor page that delivers a strong marketing message all about you.  Very impressive, very advanced and very you.

People will be able to request a FREE PROPERTY REPORT for selling to know how much their home could be worth in today’s market.  The free report request from the web site is sent to you by email along with a description of the property.

Based on the information provided by the applicant it is simple and easy for you to respond to your new potential client.  You are given a program by us that once the email content is grabbed it then automatically translates the property data into a format ready for you to do your thing and then email as a pdf file.  The whole process is a clicking doddle.

More than this,  when the report process is completed there is a superb presentation of data relating to recent sold properties in the area, very impressive.  And like everything about your Branding Lead Generation System you can add property sales data online easily and quickly.  How many other agents in your area provide such a superb service?  You know the answer!

The same applies to BUYING REPORTS where people are encouraged to register their interest in your VIP Property Newsletter Service where you can keep them up to date with the very latest listings as they happen.   And all the time your email database is growing to become priceless.  

It is very likely that some people are going to be so impressed with your marketing profile presented by the Branding Lead Generator they will skip the reporting process and go direct for the FREE MARKET APPRAISAL option,  requesting you to contact them in person.  These are pure gold, the purest.

And to make things even more enticing to your Prime Marketing Area we have implemented a very special WIN $10,000 IN CASH incentive competition, specially negotiated with a progressive Home Loan company who will be delighted to work with you.   Imagine the reaction from your clients and competitors!   Please speak to one of our Account Executives for further details about the WIN $10,000 IN CASH strategy.

The deeper you investigate the Branding Lead Generation System the more you will see, all included to encourage people to introduce their friends and family to the service you provide.  There’s nothing like people talking, especially when they say great things about you.

For example, have a look at the free fun and games in the Kids Corner module,  what a fabulous idea to keep children amused while the parents appreciate and recognise your progressive thinking.  The same applies to the Go Green module which contains lots of interesting news, views and information about planet Earth.  

Of course we could go on and on with more and more, but at some point we have to give way to your time.   There are bound to be many questions you are likely to have.   What is the best way to promote your own system?   What domain name options are there?   How much does it cost?  

The answer to all of these questions and more is best reviewed when meeting with one of our Account Executives.  But the last question is the one you want an answer to now is it not,  how much?  OK, let’s do that one and the rest for when you meet with us.

The Branding And Lead Generation System begins at just $445 and ranges through to around $545 for you as a Real Estate Professional.  That’s your end.  If your preferred home loan professional wants to co-market with you then they will have to come to the party too.  Not much.

Are there any other charges you have to pay?  No, that’s it for 12 months, then you have the option to renew your subscription for a reduced rate for another 12 months.

Please, meet and speak with us to know more.  If you are located in a remote region we will be glad to answer all of your questions by video link or telephone.  

Do you really need one?   Your own Branding And Lead Generation System for a few hundred dollars?   It’s a no brainer!