Why build for mobile now?

» 16.5 million mobile phones in use in Australia;

» 28% of Australian mobile users access the internet on their phone;

» 12% of Australian mobile users browse the web from their phone;

» Web browsers becoming more common in mobile phones;

» Mobile service providers are encouraging mobile web use;

The future?

Japan, South Korea and even China are currently leading, with Australia not far behind.  Expect, Australia to have a big increase in mobile web browsing in the next two to three years, with 3’s X-series and Telstra’s hiptop2 starting the change.  US and Canada will arrive later, they are probably a year or more behind Australia.  Mobile web applications the next big thing?  Yes it is very likely, flickr has already started.  GPS in phones will allow websites to know where visitors are, good for commercial sites to direct customers to nearest location