Using the .mobi domain name makes your mobile sites more successful. Here’s why …
It’s good for marketers
A .mobi
name tells consumers to expect a mobile
experience
A site that’s optimized for a mobile device
and a mobile user. Using a variation of
.com, .edu or.org says "expect a desktop web
site."
It
makes your site guessable
As more and more brands choose .mobi for
their mobile sites, users are more likely to
guess yourcompany.mobi than any other URL.
It’s
short and sweet
The perfect compliment for your brand or
campaign site name – and there’s no need for
www. And the use of a .mobi domain will help
you to keep your URL strings concise and
tidy, which is good for user accessibility
and usability.
It
makes your web analytics easier
A separate domain for your .mobi makes it
simple and logical to analyze your mobile
site visits as distinct from your desktop
web visits.
It’s
a quality trustmark
.mobi is the only top-level domain with a
quality threshold built into the agreement,
so users know they’re visiting a site that
will work well.
It’s
the only mobile domain that’s actively
promoted.
.mobi is supported and promoted by dotMobi,
a consortium of 14 of the biggest names in
the mobile web. This powerful backing gives
.mobi staying power that no other mobile
address has.
It’s
easy to manage.
Every major content management system
supports multiple domains, so you can manage
your .mobi site in exactly the same way as
your .com.
It’s good for the world
A
single internet address for mobile phones is
good for the industry.
A single, simple mobile naming convention
will help the mobile web grow because users
will always know where to go and what to
expect. That’s why ICANN has only authorized
one mobile top-level domain. And why
so many leading names
in the mobile Internet are behind us.
What every marketer should do about it.
» Name your next site yourbrand.mobi
» Promote your .mobi name
» If you’ve already launched a site with a different URL, make sure your .mobi name also re-directs there
» Register the .mobi names that correspond to your brands
» Tell all your friends and tattoo ".mobi" on your forehead (like us)
